Everyone talks about interactive websites from the perspective of user experience and there is no question they bring a lot to the usability of a website.  But there’s another angle…

Considering a  company tagline?
Maybe your company already has a tagline or is looking to create one.  That management meeting isn’t always fun. Some  managers will treat your tagline as an…

The question of trust comes into the picture much more strongly in the prepaid card industry than in most other verticals.   Its direct impact on sales results is immense and…

ATN Pricing Success Formula: Packaging + Targeting = Higher Pricing

We’ve written on the subject of packaging before but we wanted to bring the issue of pricing and packaging to the…

What role does your brand positioning play in your sales and marketing process?

For most organizations, positioning can play a big role in creating advantage when competition is a key issue.

Many…

The tendency of companies when marketing their products is to focus on the features or components which are included.

But generating business growth requires reaching beyond product features or service elements…