Are Bad Meetings Killing Your Web Plans?

Why do so many great web strategy ideas just fade away?

Often, things start to fall apart at the first or second meeting to execute on a new initiative.   These so-called “bad meetings” tend to bring to light a series of hurdles which can seem unsurmountable to the team involved.

Experiences suggests three major reasons:

1) Lack clearly purpose

2) Shortage of ideas or options

3) No plan or process

It may sound easy to start a blog, launch an email campaign or build a new section of your website.    But, more often than not — something is missing or lacking that sidetracks the effort.    Instead of figuring out what the actual roadblock is, the easy approach is taken and the once-loved idea is now dismissed as “a waste of time” or a “misfit with our strategy”.

The truth is we often start new things with very little to back our ideas and ensure our success.   That doesn’t mean that the initiative lacks value — it just means we are not prepared to undertake it.

What does it take to successful launch a new web initiative (or any business initiative for that matter):

A clear understanding of the goal / purpose of the initiative

A solid set of options / ideas for each stage of the initiative

A clear but simple process for deciding which ideas to incorporate

It’s a lot like lighting a campfire — you need lots of areas which you’ve packed with kindling to get the fire burning and someone has got to feel so cold that they’re willing the blow on (or fan) the fire for a while at the beginning so it really has a chance to catch.

Your website has the potential to be a key contributor to your core business foundation but undertaking a new initiative on your website is as challenging as an offline business initiative.