Your website is NOT about your company or your products

Nope, it isn’t.  Atleast, not if you want it to generate business value.

This subject is first big “a-ha” (wide-eyed) moment we have with most of our clients.  Your website isn’t about your company or its products.   Its about your potential customers and their needs.

So what does this all mean?

When companies start to build (or rebuild) their website, they usually draw a site plan map which has the company’s name at the centre.    Big mistake — erase it and put a descriptive title for your key customer segment in the middle.  Then start brainstorming on all the information / content they might need to decide to contact you or buy your product online.

We do this everyday at AftertheNet and it transforms the websites of our clients into client centric lead generation machines.

The funny thing about this paradigm shift is that it isn’t just about content.   That mindset shift makes everything easier in building a new web presence.    Many more ideas and a greater degree of focus come from putting a firm image of your target customers at the centre of yourwebsite planning.

Try it out and tell us what you find.   Of course, we can help since we do this everyday in a variety of industries.