Your best sales "person" in 2010?

When you’re deciding how much of your resources to put into your website, think about this:

In a tight economy, companies and individuals tend to be even more defensive when it comes to being sold new things.

They have two key things in mind:

1) They have less time as they are working longer and harder to ensure they keep their income at its current levels

2) They are vigilant about resisting all new spending and become much harder to sell to.

Combined these two factors can lead to a wrong perception – that the need for your products or services is far lower than it was earlier.    Taking an optimistic view, recessions usually only represent a small fraction of economic contraction with a few percentage points more of unemployment etc.

So the correct conclusion may be that your reduced sales success is the product of busier prospects and a higher standard of value demonstration having to be met to close a sale.  All this needs to be done in a lower pressure sales pitch.

So what does this have to do with your website?

There are several key benefits that your website has over your “human” salespeople:

1) It doesn’t only work during business hours — its available 24/7

2) It can spend an almost infinite amount of time with the prospect — allowing a much deeper education about the core value of your products.

Consider your website as a more available, more patient and lower pressure sales rep.  All the right things in these economically challenging times, especially if you sense the core demand for your products is still intact.

We’re confident that if you treat your website as the powerful salesrep it can be, your company can start 2010 more prepared for success than the 2009.