If a prospect’s time is a valuable resource (it is), then every page on your website needs to serve a specific purpose with a target prospect in mind. Landing pages…

Everyone talks about interactive websites from the perspective of user experience and there is no question they bring a lot to the usability of a website.  But there’s another angle…

In the effort to drive online sales, prospects need to know that you understand two key places:

1. Where they’ve been
2. Where they want to be

The power of this approach is that it…

Common to all visitors in both online and offline sales cycles is a line of defense that they take whenever they consider buying a product. Nothing new about it –…

In your offline business operations, your sales and marketing teams are charged with getting the word out to potential customers about your products or services.   Offline, its taken for granted…

Except for a very selected few websites that I’ve come across, the answer is — its a curse!

Talk to any physical products packaging expert and they will tell you they…

The times are gone (atleast for now) when people would do the “what the heck” purchase of a discretionary item.  It doesn’t matter if it’s a conference registration, a new…

Nope, it isn’t.  Atleast, not if you want it to generate business value.

This subject is first big “a-ha” (wide-eyed) moment we have with most of our clients.  Your website isn’t…