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	<title>The Web Strategy Company : Main Articles Site &#187; Conversion</title>
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		<title>Training Schools:Loss of sales – Do not ignore BUYERS’ RESISTANCE</title>
		<link>http://webstrategycompany.com/2009/10/computer-training-schoolsloss-of-sales-%e2%80%93-do-not-ignore-buyers%e2%80%99-resistance/</link>
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		<pubDate>Thu, 15 Oct 2009 08:26:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Article]]></category>

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		<description><![CDATA[<p>Common to all visitors in both online and offline sales cycles is a line of defense that they take whenever they consider buying a product. Nothing new about it –&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>Common to all visitors in both online and offline sales cycles is a line of defense that they take whenever they consider buying a product. Nothing new about it – only the myth that this resistance cannot be effectively addressed on your website has to be broken.  Introducing <strong>powerful obstacle removal features</strong> is an answer which not only empowers your visitors to make a convincing buying decision but also helps you gain their undivided attention.</p>
<p>These work in close visibility alongside your conversion options. Let’s see some examples</p>
<p>-          Limited enrollments. (Eg only 12 students max in a class)</p>
<p>-          Assured privacy.</p>
<p>-          Skill assessment Quiz to decide a course.</p>
<p>-          Offers with 15-days trial, no-risk, no-questions-asked, money-back, 100%-satisfaction guarantee.</p>
<p>-          Effective testimonials from your students which specifically talk about the benefits they got – and not standard lines which seem more as a place holder.</p>
<p align="center"><strong><span style="text-decoration: underline">What you Gain</span></strong></p>
<p>i)                    Your website&#8217;s results (sales or conversions) will see a marked improvement.</p>
<p>ii)                   You have less of visitors leaving without converting.</p>
<p>iii)                 You beat the competition by being more visitor-friendly as compared to them.</p>
<p>All the above needs a high level of  strategic thought which lets the visitor get an experience that is almost at par with a one-to-one conversation. These conversion ideas need industry specific knowledge coupled with cross industry practices to add effectiveness.  The combination of wise implementation and expert advise should get the optimum benefits.</p>
<p>This article is published by The Web Strategy Company, the online resource for industry specific strategies and tactics. We publish articles on a daily basis that focus on using your online presence to address key business challenges including sales effectiveness, business growth and financial results.  This website is a knowledge centre produced by AftertheNet, a leading global web strategy consulting company. We have worked with clients across the globe in many industries, bringing them ideas, process and expertise in making their online presence a strong pillar in addressing business challenges.</p>
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