ATN Pricing Success Formula: Packaging + Targeting = Higher Pricing

We’ve written on the subject of packaging before but we wanted to bring the issue of pricing and packaging to the…

What role does your brand positioning play in your sales and marketing process?

For most organizations, positioning can play a big role in creating advantage when competition is a key issue.

Many…

The tendency of companies when marketing their products is to focus on the features or components which are included.

But generating business growth requires reaching beyond product features or service elements…

The shift from feature selling to value selling is a key factor is adding to business growth.  While much of your growth may come from new products and new segments,…

Not sure what happened?

You’ve had an SEO expert optimize your site and you’re getting traffic but the conversions on your site are way below your targets. Congratulations – you’ve impressed…

Fuel your business meetings with a full set of ideas for each decision — options are key to better decision making in management meetings regardless of  subject.

Lets look at a…

If your company is going to start 2010 with a challenging competitive environment, consider the impact your website can have in that situation:

Your website is the great leveler in a…

If resource optimization is a key concern for your company as you enter 2010, there is one asset which you may be under utilizing in your efforts.  Most studies out…

What are your core company strengths? Are they reflected in your branding strategy?

What purpose can branding play in your business strategy in 2010?

Driving Visibility
Stronger Competitive Positioning
Improve Sales Efficiency
Support Value Perception
Build…

The answer is: it depends.

What does this decision depend on?

The nature of your product, the visibility of your competitors and their ability to retaliate and do material damage to your…