What role does your brand positioning play in your sales and marketing process?

For most organizations, positioning can play a big role in creating advantage when competition is a key issue.

Many…

What are your core company strengths? Are they reflected in your branding strategy?

What purpose can branding play in your business strategy in 2010?

Driving Visibility
Stronger Competitive Positioning
Improve Sales Efficiency
Support Value Perception
Build…

Considering a  company tagline?
Maybe your company already has a tagline or is looking to create one.  That management meeting isn’t always fun. Some  managers will treat your tagline as an…

Are you spending time these days wondering whether your top priced products are going to sell in this economy? In these times, many businesses are facing big challenges in meeting…