The Web Strategy Company : Main Articles Site » Growth http://webstrategycompany.com The Site For Articles on Creating Business Impact Using Effective Web Design and Content Strategy Sun, 20 Jun 2010 17:43:47 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Your Next Big Meeting – Talk about your website http://webstrategycompany.com/2009/09/your-next-big-meeting-%e2%80%93-talk-about-your-website/ http://webstrategycompany.com/2009/09/your-next-big-meeting-%e2%80%93-talk-about-your-website/#comments Tue, 22 Sep 2009 17:24:43 +0000 admin http://webstrategycompany.com/2009/09/your-next-big-meeting-%e2%80%93-talk-about-your-website/ To be a cut above the rest you need to break the convention of regular meetings.

Your usual presentations are important of course:

  • Presentations around what each department is doing
  • what their targets…
]]> To be a cut above the rest you need to break the convention of regular meetings.

Your usual presentations are important of course:

  • Presentations around what each department is doing
  • what their targets are – where they stand currently
  • what are their opportunities and threats

But you need to come up with a new vision which strengthens the whole perspective of how your company looks at your business.  Your target for your next big meeting should be:

How will our website will be our ‘sales star?

What you need to do:

Step 1: Review your website. Ask yourself what goals have you set for it (if you do not have them already). Based on your product/service, which parts of the actual sales can be moved to the website. Connect the ones that can be successfully transitioned and judiciously tag a ROI benefit for all of these.

Step 2: Prepare a matrix of the visitor traffic that you have got for the past 6 months and what has been your success with the conversions:

  • If there are no conversions, a complete revamp of the website may be required.
  • If you’ve had mixed results, with successful conversions mixed with many visitors leaving mid-way – this implies that visitors often struggle to get to where they want.

Create a two pronged set of targets for your website:

  • Better conversions from existing visitors
  • More visitor traffic by focusing on Onsite and Offsite Activities.   Onsite will broadly involve higher visibility on Search Engines and Offsite will be Link-building, Social media etc. You can present each activity and tag them to certain increase in traffic which inturn will lead to more conversions.

Step 3: For comprehensive data about visitor traffic, tracking tools like Google Analytics, Omniture, Statscounter etc are required.  If these are not integrated to your website – your website is only a great html work but minus the pieces required for any strategic initiative. Using these analytics tools, each activity on your website can be tracked and you can assign the value you will derive from it.  Going forward you will be better prepared with data which will increase your ability to make effective decision.

Our endeavor at AftertheNet has always been to empower our clients with solutions which support them in their day-to-day work interactions. The focus is to unveil the power of your website which is both cost-effective and a more current way of expanding and growing your business. And a strong meeting on this subject will catch everyone’s attention and generate the management respect you are seeking.

]]> http://webstrategycompany.com/2009/09/your-next-big-meeting-%e2%80%93-talk-about-your-website/feed/ 0 Main Agenda for the Management meeting – Increase Sales – No Extra Costs: Answers? http://webstrategycompany.com/2009/09/mainagenda-for-the-management-meeting-increase-sales-%e2%80%93-no-extra-costs-answers/ http://webstrategycompany.com/2009/09/mainagenda-for-the-management-meeting-increase-sales-%e2%80%93-no-extra-costs-answers/#comments Tue, 22 Sep 2009 16:54:20 +0000 admin http://webstrategycompany.com/?p=360 How often are your meetings about “Increase Sales – but No Extra Costs?” Maybe this is the topic everyone seems to be obsessed with – this is just the need…

]]> How often are your meetings about “Increase Sales – but No Extra Costs?” Maybe this is the topic everyone seems to be obsessed with – this is just the need of the hour. Everyone’s focus is to keep the purse strings tight but there is still the expectations to generate more sales. Addressing this issue has been a natural extension of what I and my colleagues always believed – that a website is a medium that could supplement your sales effort with less cost impact than other options.   Our recent successful client efforts have generated value which is high compared to investment.  This efficiency makes clients feel better prepared for the business environment they are currently facing.
So what answers have you come up with? – one matrix after the other, only satisfying you with a “something is being done” feeling.  More often than not our tendency is to believe that complex problems are only solved by complex solutions.  Somehow we tend to underestimate what we already have.  Just look again at your website and you will know what I mean.  You need to develop a new approach to your existing assets – including reaching of the potential of your website.

Change your mindset:

  • don’t think of your website as just a set of pages
  • it’s a potent sales star that is waiting to deliver for you.

List the efforts that you make on your offline sales:

  • think of segments of your customers
  • think of how your product/services address their pains and needs
  • think of offers/promotions that you roll out periodically
  • everything that is on your offline sales dossier.

Compare this list to what you have on your website:

  • more often than not you will be amazed at the treatment that you have inadvertently given to your website;
  • Your underutilization of it might even have you in disbelief.

Now take on the role of the visitor (do the same with some friends and colleagues):

  • Chances are that you will find everyone struggles to easily reach the conversion (to customer) stage
  • Piles of content suffocating the website
  • Components placed without a specific purpose
  • A kind of general misalignment that will be an eye-opener
  • So unknowingly you are saying “NO” to someone who is interested in your product/services
  • You leave them no option but to look for other providers who can cater better to him
  • Potential sales are left on the table

We use our expertise at AftertheNet to provide strategic inputs to our clients so that they are able to harness the full power of their website.  Central to our approach, we strongly recommend the same level of attention to both online and offline efforts. The results will be both visible and tangible. And the value you get far outweighs the investment of time and cost.

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