If resource optimization is a key concern for your company as you enter 2010, there is one asset which you may be under utilizing in your efforts.  Most studies out…

What are your core company strengths? Are they reflected in your branding strategy?

What purpose can branding play in your business strategy in 2010?

Driving Visibility
Stronger Competitive Positioning
Improve Sales Efficiency
Support Value Perception
Build…

The answer is: it depends.

What does this decision depend on?

The nature of your product, the visibility of your competitors and their ability to retaliate and do material damage to your…

When you’re deciding how much of your resources to put into your website, think about this:

In a tight economy, companies and individuals tend to be even more defensive when it comes…

If a prospect’s time is a valuable resource (it is), then every page on your website needs to serve a specific purpose with a target prospect in mind. Landing pages…

If you look at what an ideal marketing campaign looks like, there a few  common threads:

1. Highly targeted with a clearly defined audience
2. Message testing to identify and expand only the most …

In the effort to drive online sales, prospects need to know that you understand two key places:

1. Where they’ve been
2. Where they want to be

The power of this approach is that it…

Whether you’re fighting a larger competitor or simply the skepticism of a prospective customer, your company needs to bring every weapon it has to the sales process.   Along with commonly…

This is the 2nd article in a series of articles focused on Driving Sales Results for Prepaid Card Companies.  You can follow the series by clicking here .

So what’s the difference…

This is the first in a series of articles focused on Driving Sales Results for Prepaid Card Companies.  You can follow the series by clicking here .

So how does a prepaid…