If resource optimization is a key concern for your company as you enter 2010, there is one asset which you may be under utilizing in your efforts.  Most studies out…

The answer is: it depends.

What does this decision depend on?

The nature of your product, the visibility of your competitors and their ability to retaliate and do material damage to your…

If you look at what an ideal marketing campaign looks like, there a few  common threads:

1. Highly targeted with a clearly defined audience
2. Message testing to identify and expand only the most …

How often are your meetings about “Increase Sales – but No Extra Costs?” Maybe this is the topic everyone seems to be obsessed with – this is just the need…